Charles Leung, Chaumet CEO mentioned Cha Eunwoo in a interview
Leung highlights the brand's interest in appealing to younger male customers by partnering with a popular celebrity such as brand ambassador Cha Eunwoo & designing special pieces tailored to his personality & style. “Leung also hopes to attract more men as Chaumet customers. He hints at Napoleon being an inspiration in the same way as Joséphine has been for women, while the growing trend of wearing jewellery as a form self-expression among younger customers will further drive this trend, he says. Leung cites by way of example the Chaumet ambassador Cha Eunwoo, a Korean actor & singer, & the potential to design special pieces for him. «The idea is to create jewels that he can wear, like high jewellery, & which enhance his personality & his special masculinity,» says Leung”